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"IT IS MY GREATEST joy to share my deep experience in supermarket nutrition, retail dietitians and the inner details of how to promote healthy foods. Consumers need the right inspiration to take the reigns of their health through nutrition — your product, properly marketed, is their answer!"

Branded Nutrition Resources: For Dietitians

Resources developed for Retail Dietitians by Barbara Ruhs, MS, RDN. Please check back regularly to find new materials and resources.

Setting the Record Straight About Good Fats

AvOpportunities: Avocado Nutrition Resource Guide

24-Page Nutrition Guide:

  • What’s an Avopportunity?
  • Power of Promotions
  • Avocado Nutrition: Serving Sizes & Conversions
  • Emerging Science: Avocados and Heart Health
  • Healthy Avocado Swaps: Mediterranean Meals
  • Hosting In-Store Nutrition Education Events
  • Recipe Demo Guide
  • Avocado Meal and Snack Kit Concepts (POS)
  • Avo-Kiddos: Guacamole Shopping Bingo
  • Healthy Mom’s and Babies ADOS BEING GOOD

Avocado Dietitian e-Newsletter

Bi-monthly digital publication with seasonally themed content sent to a wide network of retail dietitians and retail health & wellness contacts.

Each Issue:

  • Dietitian’s Message
  • Seasonal Recipes
  • Avocad-O-M-G spotlight on Retail RD Happenings
  • New Educational Resources
  • Upcoming Promotions
  • Avocado News & Updates

Avocado Nutrition Resources

  • Salad Health & Wellness Kit
  • National Nutrition Month Kit
  • Recipe Booklets
  • Recipe Cards
  • Digital Nutrition Ads

Avocado Children’s Nutrition Education

Eat Brighter with Avocados [K-5 Handouts] partnership with Young Minds Inspired ™ featuring resources for parents and educators. Each month includes a simple at-home recipe to engage children in the kitchen.



  • November Lesson Plan: Avocados On The Menu
  • December Lesson Plan: Healthy Holidays
  • January Lesson Plan: My Breakfast Resolution
  • February Lesson Plan: Heart Smart Avocados
  • March Lesson Plan: Green Up Meals for Spring



Shopper Marketing Health & Wellness Resources

  • Tastiest Tailgate [2018]
  • Guac Nation
  • Cinco Central



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LaCroix Better Beverage Dietitian & Health Professional Toolkit

The 2nd edition of the “Better Beverage Toolkit” includes resources to health educators, health professionals and retail RDs inspire consumers to make the switch to LaCroix ™ sparkling water.

  • Brand Nutrition Talking Points
  • Hydration Recommendations
  • 3 Steps To A Successful Sampling Event
  • Hydration and Your Health (Brain, Digestive, Blood Pressure, Kidneys, Pregnancy)
  • Sugar Busters: Swapping Sugar-Sweetened Beverages
  • How Much Water/Fluids Do You Need Each Day?
  • Diabetes & Hydration
  • Hydration & Hunger: Weight Management
  • Sugar Quiz & Becoming A Sugar Spy (Reading Labels)
  • Sugar Swap & Sparkling Quiz
  • 7-Day Can Challenge

Hosting a Healthy Hour: Mocktail Recipes


The Retail RD: Technology Promotes Healthful Eating Today’s Dietitian,
Seafood, Best Catch for Health Environmental Nutrition,
Reaching Millions: Supermarket RDs Have the Power to Influence Customer Health Progressive Grocer,
Pursuing Professional Development: Advocating for Continuing Education Today’s Dietitian,
Promoting Health In the Checkout Lane Today’s Dietitian,
Perfecting the Supermarket Food Demo: A Practical Guide Today’s Dietitian,
Money Talk: Retail RDs Can Make The Case for Better Compensation Today’s Dietitian,
Meal Kits Take Root In Grocery Stores Today’s Dietitian,
Meal Delivery Programs Help You Get Cooking and Eating Environmental Nutrition,
Job Loss and Recovery: How To Survive and Thrive Today’s Dietitian,
Inspiring Healthy Habits: Grocers Encourage Employee Wellness Progressive Grocer,
Innovative Programs Boost Produce Intake – Produce Prescriptions & More Today’s Dietitian,
How Convenience Stores Have Evolved: Nutrition Is Good For Business Today’s Dietitian,
Hosting Supermarket Tours Today’s Dietitian,
Helping Shoppers Be Healthier Progressive Grocer,
Healthy Eating Made Easy with Meal Prep Environmental Nutrition,
Healthy Competition Progressive Grocer,
Global Perspective Progressive Grocer,
Get to Know: Barbara Ruhs Today’s Dietitian,
Full Disclosure: Protecting Yourself When Leveraging Social Media Progressive Grocer,
Food Environments Designed to Sell Today’s Dietitian,
Fad-Free Labeling: Retail RDs Can Help Shoppers Make Sense of It All Progressive Grocer,
Evolution of the Grocery Industry and the Supermarket RD Today’s Dietitian,
Driving Produce Consumption with Innovation Today’s Dietitian,
Demonstrating ROI: Career Advancement Today’s Dietitian,
Deciphering Clean Labels Today’s Dietitian,
Become A Greater Influence On What’s Sold In-Store Today’s Dietitian,
Barbara Ruhs, MS, RDN Harvard Magazine,
Architects of Good Health: Influencing Purchasing Decisions Progressive Grocer,
2016 Updates To The Nutrition Facts Label Selerant Corporation,
(Research Journal Article) A point of purchase intervention featuring in-person supermarket education impacts healthy food purchases Journal of Nutrition Education & Behavior,
(Interview) The Value of Retail Dietitians Today’s Dietitian e-News Exclusive,
(Interview) The Rise of Supermarket RDs: The Competitive Advantage Today’s Dietitian,
(Interview) Supermarket RDs Rise Above Challenges Today’s Dietitian,
(Interview) Supermarket Dietitians: What They Can Do For You and Your Clients Today’s Dietitian web exclusive,
(Interview) Retail RDs Impact on Public Health Today’s Dietitian,
(Interview) Latest Trends In The Aisles Today’s Dietitian,
(Interview) Coming To A Store Near You: Supermarket Dietitians Oldways,

Recommended Resources: Retail Health


Buy-Ology: Truth and Lies About Why We Buy
Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business
Nudge: Improving Decisions About Health, Wealth and Happiness
The Tipping Point: How Little Things Can Make A Big Difference
Why She Buys: The New Strategy For Reaching the World’s Most Powerful Consumers
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond


Let's join forces for greater effectiveness

As credentialed nutrition experts we support customer health and a healthy bottom line. Boost your skills, stay competitive, and find your fit in retail. Together we’ll change the way the world sees RDs.


Tap into your secret marketplace weapon

Hot health food trends don’t just happen. Supermarket RDs are your untapped secret force for greater success. Let them unleash the magic in new or overlooked products. 


Discover new ways to think about success with consumers

The battle for consumers between online and instore ever increases. You need perspectives on customer shopping that can unlock healthy decisions and a better bottom line.