Resources

Footer_01
BR_Name Mark with Title_Color_600

"IT IS MY GREATEST joy to share my deep experience in supermarket nutrition, retail dietitians and the inner details of how to promote healthy foods. Consumers need the right inspiration to take the reigns of their health through nutrition — your product, properly marketed, is their answer!"

Branded Nutrition Resources: For Dietitians

Resources developed for Retail Dietitians by Barbara Ruhs, MS, RDN. Please check back regularly to find new materials and resources.

Setting the Record Straight About Good Fats

AvOpportunities: Avocado Nutrition Resource Guide

24-Page Nutrition Guide:

  • What’s an Avopportunity?
  • Power of Promotions
  • Avocado Nutrition: Serving Sizes & Conversions
  • Emerging Science: Avocados and Heart Health
  • Healthy Avocado Swaps: Mediterranean Meals
  • Hosting In-Store Nutrition Education Events
  • Recipe Demo Guide
  • Avocado Meal and Snack Kit Concepts (POS)
  • Avo-Kiddos: Guacamole Shopping Bingo
  • Healthy Mom’s and Babies ADOS BEING GOOD

Avocado Dietitian e-Newsletter

Bi-monthly digital publication with seasonally themed content sent to a wide network of retail dietitians and retail health & wellness contacts.

Each Issue:

  • Dietitian’s Message
  • Seasonal Recipes
  • Avocad-O-M-G spotlight on Retail RD Happenings
  • New Educational Resources
  • Upcoming Promotions
  • Avocado News & Updates

Avocado Nutrition Resources

  • Salad Health & Wellness Kit
  • National Nutrition Month Kit
  • Recipe Booklets
  • Recipe Cards
  • Digital Nutrition Ads

Avocado Children’s Nutrition Education

Eat Brighter with Avocados [K-5 Handouts] partnership with Young Minds Inspired ™ featuring resources for parents and educators. Each month includes a simple at-home recipe to engage children in the kitchen.

 

 

  • November Lesson Plan: Avocados On The Menu
  • December Lesson Plan: Healthy Holidays
  • January Lesson Plan: My Breakfast Resolution
  • February Lesson Plan: Heart Smart Avocados
  • March Lesson Plan: Green Up Meals for Spring

 

 

Shopper Marketing Health & Wellness Resources

  • Tastiest Tailgate [2018]
  • Guac Nation
  • Cinco Central

 

 

Barb Ruhs_Brands_LaCroix_1000

LaCroix Better Beverage Dietitian & Health Professional Toolkit

The 2nd edition of the “Better Beverage Toolkit” includes resources to health educators, health professionals and retail RDs inspire consumers to make the switch to LaCroix ™ sparkling water.

  • Brand Nutrition Talking Points
  • Hydration Recommendations
  • 3 Steps To A Successful Sampling Event
  • Hydration and Your Health (Brain, Digestive, Blood Pressure, Kidneys, Pregnancy)
  • Sugar Busters: Swapping Sugar-Sweetened Beverages
  • How Much Water/Fluids Do You Need Each Day?
  • Diabetes & Hydration
  • Hydration & Hunger: Weight Management
  • Sugar Quiz & Becoming A Sugar Spy (Reading Labels)
  • Sugar Swap & Sparkling Quiz
  • 7-Day Can Challenge

Hosting a Healthy Hour: Mocktail Recipes

BARB’S ARTICLES & PUBLICATION LISTING

Barbara Ruhs, MS, RDN Harvard Magazine,

Recommended Resources: Retail Health

BOOKS

Buy-Ology: Truth and Lies About Why We Buy
Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business
Nudge: Improving Decisions About Health, Wealth and Happiness
The Tipping Point: How Little Things Can Make A Big Difference
Why She Buys: The New Strategy For Reaching the World’s Most Powerful Consumers
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

SUPERMARKET RDs

Let's join forces for greater effectiveness

As credentialed nutrition experts we support customer health and a healthy bottom line. Boost your skills, stay competitive, and find your fit in retail. Together we’ll change the way the world sees RDs.

FOOD PRODUCTS & BRANDS

Tap into your secret marketplace weapon

Hot health food trends don’t just happen. Supermarket RDs are your untapped secret force for greater success. Let them unleash the magic in new or overlooked products. 

RETAILERS

Discover new ways to think about success with consumers

The battle for consumers between online and instore ever increases. You need perspectives on customer shopping that can unlock healthy decisions and a better bottom line.