POWERING HEALTH EVERYWHERE FOOD IS SOLDTM

Innovative Results

"TO DELIVER RESULTS you must have eyes to see the opportunity, depth of experience to calculate the right approach, the right network of skilled individuals to partner with and the guts to do things that others have not conceived. That is what strategic creativity brings to the table."

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CASE STUDIES

Great collaboration. Great results.

MY APPROACH is broadly to use the power of retail food to promote health; and more specifically,

LEVERAGiNG THE POWER of retail dietitians (health experts in retail) to transform how people shop to eat better/healthier.

CREATING A MOVEMENT THAT IS POWERED BY THE COLLECTIVE

Oldways Supermarket Dietitian Symposium

Barb Ruhs_Brands_Oldways_1000
  • The Ask:

    To strengthen the power of Supermarket RDs in shaping how shoppers buy healthy food through sharing of insights, ideas and vision in a non-competitive, collaborative space.

  • The Challenge:

    No existing event or platform for supermarket dietitians (RDs) developed/led by a supermarket RD who understands their unique needs and the challenges they face.

  • The Solution:

    Create an annualsymposium for supermarket RDsthat provides networking, cutting edge educational programming (CPEs) and collaboration with food industry partners.

SETTING THE RECORD STRAIGHT ABOUT GOOD FATS

Avocados From Mexico

Barb developed a robust retail dietitian platform to directly engage shoppers and raise awareness of the health & wellness attributes of avocados.

Setting the Record Straight About Good Fats
5+ YEAR PARTNERSHIP
7/14 - PRESENT
  • The Ask:

    To increase avocado consumption and in-store purchases of fresh avocados.

  • The Challenge:

    Consumers’ fear of fat and lack of reliable, accurate nutrition information.

  • The Solution:

    To deliver trusted nutrition information and inspiration direct to consumers to embrace the health attributes of avocados.

  • The Approach:

    Leverage supermarket RDs as in-store nutrition experts to set the record straight on healthy, “good fats,” and inspire shoppers with easy, delicious and nutritious avocado recipes.

BETTER BUBBLES

LaCroix® Sparkling Water

Barb expanded brand recognition beyond the aisles of the supermarket through the development of health professional toolkits and resources.

Barb Ruhs_Brands_LaCroix_1000
4 YEAR PARTNERSHIP
5/14 - 12/18
  • The Ask:

    Help consumers discover the great taste of making a healthier beverage choice.

  • The Challenge:

    Breaking the soda habit of sugar-addicted consumers and introducing an unsweetened, carbonated alternative.

  • The Solution:

    Develop a strategy to educate retail dietitians about the brand and provide turn-key consumer nutrition education materials and healthy beverage recipes.

  • The Approach:

    Leverage supermarket RDs by creating a monthly e-newsletter; developing a “better beverage toolkit”; and participate in key retail dietitian and health-influencer events throughout the year.

CRACKING THE NUT MILK MARKET

Mariani Nut Company

Barb provided a unique niche marketing opportunity to launch new plant-based milk with unique nutritional attributes.

Barb Ruhs_Brands_Mariani_1000
1+ YEAR PARTNERSHIP
4/18 - PRESENT
  • The Ask:

    To leverage robust consumer interest in plant milks and strategize a new product launch

  • The Challenge:

    Lack of consumer awareness of walnut milk and its differentiation from other plant milks

  • The Solution:

    To provide support for product labeling and develop a consumer education plan

  • The Approach:

    To promote health-based messages on packaging and leverage Supermarket RDs as consumer influencers

SEA-TO-PLATE AQUACULTURE IMMERSION IN PATAGONIA

Verlasso Salmon

Barb Provided a select group of powerful RD influencers to gain first-hand experience visiting an aquaculture operation in Patagonia, Chile to learn the latest in seafood sustainability and salmon farming.

Barb Ruhs_Brands_Verlasso_1000
1+ YEAR PARTNERSHIP
4/18 - PRESENT
  • The Ask:

    To dispel myths and increase the consumption of farm-raised fish.

  • The Challenge:

    To overcome the negative perception of consuming farm-raised fish.

  • The Solution:

    Educate consumers on the nutritional benefits of sustainable seafood.

  • The Approach:

    Provide a select group of powerful RD influencers to gain first-hand experience visiting an aquaculture operation in Patagonia, Chile to learn the latest in seafood sustainability and salmon farming.

READY TO EXPLORE HOW TO BE MORE EFFECTIVE IN STORE WITH SUPERMARKET RDS?

Let's Create Results Together

SUPERMARKET RDs

Let's join forces for greater effectiveness

As credentialed nutrition experts we support customer health and a healthy bottom line. Boost your skills, stay competitive, and find your fit in retail. Together we’ll change the way the world sees RDs.

FOOD PRODUCTS & BRANDS

Tap into your secret marketplace weapon

Hot health food trends don’t just happen. Supermarket RDs are your untapped secret force for greater success. Let them unleash the magic in new or overlooked products. 

RETAILERS

Discover new ways to think about success with consumers

The battle for consumers between online and instore ever increases. You need perspectives on customer shopping that can unlock healthy decisions and a better bottom line.