"TO DELIVER RESULTS you must have eyes to see the opportunity, depth of experience to calculate the right approach, the right network of skilled individuals to partner with and the guts to do things that others have not conceived. That is what strategic creativity brings to the table."
Great collaboration. Great results.
MY APPROACH is broadly to use the power of retail food to promote health; and more specifically,
LEVERAGiNG THE POWER of retail dietitians (health experts in retail) to transform how people shop to eat better/healthier.
CREATING A MOVEMENT THAT IS POWERED BY THE COLLECTIVE
Oldways Supermarket Dietitian Symposium
To strengthen the power of Supermarket RDs in shaping how shoppers buy healthy food through sharing of insights, ideas and vision in a non-competitive, collaborative space.
No existing event or platform for supermarket dietitians (RDs) developed/led by a supermarket RD who understands their unique needs and the challenges they face.
Create an annualsymposium for supermarket RDsthat provides networking, cutting edge educational programming (CPEs) and collaboration with food industry partners.
SETTING THE RECORD STRAIGHT ABOUT GOOD FATS
Avocados From Mexico
Barb developed a robust retail dietitian platform to directly engage shoppers and raise awareness of the health & wellness attributes of avocados.
5+ YEAR PARTNERSHIP
7/14 - PRESENT
To increase avocado consumption and in-store purchases of fresh avocados.
Consumers’ fear of fat and lack of reliable, accurate nutrition information.
To deliver trusted nutrition information and inspiration direct to consumers to embrace the health attributes of avocados.
Leverage supermarket RDs as in-store nutrition experts to set the record straight on healthy, “good fats,” and inspire shoppers with easy, delicious and nutritious avocado recipes.
LaCroix® Sparkling Water
Barb expanded brand recognition beyond the aisles of the supermarket through the development of health professional toolkits and resources.
4 YEAR PARTNERSHIP
5/14 - 12/18
Help consumers discover the great taste of making a healthier beverage choice.
Breaking the soda habit of sugar-addicted consumers and introducing an unsweetened, carbonated alternative.
Develop a strategy to educate retail dietitians about the brand and provide turn-key consumer nutrition education materials and healthy beverage recipes.
Leverage supermarket RDs by creating a monthly e-newsletter; developing a “better beverage toolkit”; and participate in key retail dietitian and health-influencer events throughout the year.
CRACKING THE NUT MILK MARKET
Mariani Nut Company
Barb provided a unique niche marketing opportunity to launch new plant-based milk with unique nutritional attributes.
1+ YEAR PARTNERSHIP
4/18 - PRESENT
To leverage robust consumer interest in plant milks and strategize a new product launch
Lack of consumer awareness of walnut milk and its differentiation from other plant milks
To provide support for product labeling and develop a consumer education plan
To promote health-based messages on packaging and leverage Supermarket RDs as consumer influencers
SEA-TO-PLATE AQUACULTURE IMMERSION IN PATAGONIA
Barb Provided a select group of powerful RD influencers to gain first-hand experience visiting an aquaculture operation in Patagonia, Chile to learn the latest in seafood sustainability and salmon farming.
1+ YEAR PARTNERSHIP
4/18 - PRESENT
To dispel myths and increase the consumption of farm-raised fish.
To overcome the negative perception of consuming farm-raised fish.
Educate consumers on the nutritional benefits of sustainable seafood.
Provide a select group of powerful RD influencers to gain first-hand experience visiting an aquaculture operation in Patagonia, Chile to learn the latest in seafood sustainability and salmon farming.
READY TO EXPLORE HOW TO BE MORE EFFECTIVE IN STORE WITH SUPERMARKET RDS?
Let's Create Results Together
Let's join forces for greater effectiveness
As credentialed nutrition experts we support customer health and a healthy bottom line. Boost your skills, stay competitive, and find your fit in retail. Together we’ll change the way the world sees RDs.
FOOD PRODUCTS & BRANDS
Tap into your secret marketplace weapon
Hot health food trends don’t just happen. Supermarket RDs are your untapped secret force for greater success. Let them unleash the magic in new or overlooked products.
Discover new ways to think about success with consumers
The battle for consumers between online and instore ever increases. You need perspectives on customer shopping that can unlock healthy decisions and a better bottom line.