Case Studies

The Ask: To dispel myths and increase the consumption of farm-raised fish. The Challenge: To overcome the negative perception of consuming farm-raised fish. The Solution: Educate consumers on the nutritional benefits of sustainable seafood. The Approach: Provide a select group of powerful RD influencers to gain first-hand experience visiting an aquaculture operation in Patagonia, Chile to learn the latest…

The Ask: To strengthen the power of Supermarket RDs in shaping how shoppers buy healthy food through sharing of insights, ideas and vision in a non-competitive, collaborative space. The Challenge: No existing event or platform for supermarket dietitians (RDs) developed/led by a supermarket RD who understands their unique needs and the challenges they face. The Solution: Create an…

The Ask: To increase avocado consumption and in-store purchases of fresh avocados. The Challenge: Consumers’ fear of fat and lack of reliable, accurate nutrition information. The Solution: To deliver trusted nutrition information and inspiration direct to consumers to embrace the health attributes of avocados. The Approach: Leverage supermarket RDs as in-store nutrition experts to set the record straight on…

The Ask: Help consumers discover the great taste of making a healthier beverage choice. The Challenge: Breaking the soda habit of sugar-addicted consumers and introducing an unsweetened, carbonated alternative. The Solution: Develop a strategy to educate retail dietitians about the brand and provide turn-key consumer nutrition education materials and healthy beverage recipes. The Approach: Leverage supermarket RDs by…

The Ask: To leverage robust consumer interest in plant milks and strategize a new product launch The Challenge: Lack of consumer awareness of walnut milk and its differentiation from other plant milks The Solution: To provide support for product labeling and develop a consumer education plan The Approach: To promote health-based messages on packaging and leverage Supermarket RDs as…