Archive for March 2019
Oldways Supermarket Dietitian Symposium: Transforming Retail Health
The Ask: To strengthen the power of Supermarket RDs in shaping how shoppers buy healthy food through sharing of insights, ideas and vision in a non-competitive, collaborative space. The Challenge: No existing event or platform for supermarket dietitians (RDs) developed/led by a supermarket RD who understands their unique needs and the challenges they face. The Solution: Create an…
Read MoreHealthy Product Reviews: Give Dietitians What They Want
The Way to A Dietitian’s Heart — Food Samples ~Barb Ruhs, RD It is well known that the retail environment, including product assortment and placement in the supermarket can heavily influence shopper behavior. Although category managers traditionally have served as the primary gatekeepers in the supermarket arena, dietitians are increasingly having an influence on the…
Read MoreEducating the Educator: The Impact of Dietitian Farm Tours
Dietitian “Influencers,” including Registered Dietitians (RD) that work for supermarket chains are often the recipients of invitations to learn about how the food we eat travels from the farm to the consumers plate. I’ve been lucky enough to travel the globe and throughout the United States, visiting farms, processing plants and corporate test kitchens on…
Read MoreSelerant User Conference Keynote: Engaging Health-Minded Shoppers Through Product Innovation
On Tuesday, September 25, 2018, I was honored to speak to a room filled with the leading product innovators from global food companies at the annual Selerant User Conference. You may be asking yourself, huh? How is it that a Registered Dietitian is speaking at a software company meeting? Selerant is a leading company in developing product lifecycle…
Read More